MEET THE HEAD CREATIVE + FOUNDER
MEET OUR CREATIVE PARTNER IN-CRIME
Joannie was born and raised in Québec and currently resides on Vancouver Island. Of Eastern Bois-brûlé heritage, she studied the arts in Tiohtià:ke (Montreal) before traveling through the musical heartlands of the United States, driven by curiosity and boundless creativity.
She eventually settled on the West Coast, where she explored a wide range of artistic pursuits, including interior design, home staging, web design, and creative entrepreneurship. Fueled by a love for art in all its forms and a passion for design, Joannie developed an exceptional eye for detail, both on and off the screen. Over the past six years, she transformed her self-taught skills in web design and front-end development into Launch & Leap, an online web studio for bold, ambitious brands and creatives who refuse to settle for the ordinary.
Joannie was born and raised in Québec and currently resides on Vancouver Island. Of Eastern Bois-brûlé heritage, she studied the arts in Tiohtià:ke (Montreal) before traveling through the musical heartlands of the United States, driven by curiosity and boundless creativity.
She eventually settled on the West Coast, where she explored a wide range of artistic pursuits, including interior design, home staging, web design, and creative entrepreneurship. Fueled by a love for art in all its forms and a passion for design, Joannie developed an exceptional eye for detail, both on and off the screen. Over the past six years, she transformed her self-taught skills in web design and front-end development into Launch & Leap, an online web studio for bold, ambitious brands and creatives who refuse to settle for the ordinary.
Joannie was born and raised in Québec and currently resides on Vancouver Island. Of Eastern Bois-brûlé heritage, she studied the arts in Tiohtià:ke (Montreal) before traveling through the musical heartlands of the United States, driven by curiosity and boundless creativity.
She eventually settled on the West Coast, where she explored a wide range of artistic pursuits, including interior design, home staging, web design, and creative entrepreneurship. Fueled by a love for art in all its forms and a passion for design, Joannie developed an exceptional eye for detail, both on and off the screen. Over the past six years, she transformed her self-taught skills in web design and front-end development into Launch & Leap, an online web studio for bold, ambitious brands and creatives who refuse to settle for the ordinary.
Joannie was born and raised in Québec and currently resides on Vancouver Island. Of Eastern Bois-brûlé heritage, she studied the arts in Tiohtià:ke (Montreal) before traveling through the musical heartlands of the United States, driven by curiosity and boundless creativity.
She eventually settled on the West Coast, where she explored a wide range of artistic pursuits, including interior design, home staging, web design, and creative entrepreneurship. Fueled by a love for art in all its forms and a passion for design, Joannie developed an exceptional eye for detail, both on and off the screen. Over the past six years, she transformed her self-taught skills in web design and front-end development into Launch & Leap, an online web studio for bold, ambitious brands and creatives who refuse to settle for the ordinary.
MEET THE HEAD CREATIVE + FOUNDER
Joannie was born and raised in Québec and currently resides on Vancouver Island. Of Eastern Bois-brûlé heritage, she studied the arts in Tiohtià:ke (Montreal) before traveling through the musical heartlands of the United States, driven by curiosity and boundless creativity.
She eventually settled on the West Coast, where she explored a wide range of artistic pursuits, including interior design, home staging, web design, and creative entrepreneurship. Fueled by a love for art in all its forms and a passion for design, Joannie developed an exceptional eye for detail, both on and off the screen. Over the past six years, she transformed her self-taught skills in web design and front-end development into Launch & Leap, an online web studio for bold, ambitious brands and creatives who refuse to settle for the ordinary.
What began as building websites for her own daring ideas quickly evolved into a finely tuned craft across platforms like Squarespace, Showit, Readymag, and Framer.
Today, her signature offer, Website-In-A-Week, blends artistry, strategy, and character into a fast-track process for launching a site that feels distinctive, polished, and built to draw in your ideal clients (without the months-long wait).
Joannie also brings her creative direction to her collaboration with professional brand photographer Melanie from Melanie Orr Photography through their VIP Brand Launch offering, crafting unforgettable visuals and experiences for clients on Vancouver Island and beyond.
With Launch & Leap, Joannie unites imaginative vision with technical expertise to design websites that stand out, elevate each entrepreneur’s boldest ambitions, and create lasting connections with their audience.
Melanie Orr was raised with cameras in hand and stories in her bloodline. The granddaughter of a British MI5 photographer and the niece of two professional photographers, she grew up surrounded by the magic of film, light, and intuition.
In 2003, Melanie launched her first photography business, quickly earning recognition for her distinct style and creative vision. Her early work on black and white film led to her first wedding shoot in 2005, deepening her love for storytelling and the human spirit. Over the years, she has received five photography awards and photographed people, artists, and businesses across continents, from Africa and Thailand to the forests and coastlines of Vancouver Island. Each session is an intimate
collaboration guided by her instinct for truth and connection.
MEET OUR CREATIVE PARTNER IN-CRIME
Rooted in the belief that photography bridges the seen and unseen, Melanie's work celebrates authenticity, emotion, and presence. Her lens seeks the unfiltered spark that reveals who someone truly is when passion takes over.
Alongside her independent work through Melanie Orr Photography, Melanie collaborates with Launch & Leap on their VIP Brand Launch offer, creating cohesive visual identities that bring brands to life through image and design.
Through every facet of her artistry, Melanie continues to honour her lineage while forging her own inimitable path, one defined by intuition, devotion, and a love for capturing life as art.
All photography featured on this website was captured by Melanie Orr whose work beautifully reflects her depth of experience, intuitive eye, and creative vision behind the lens.
Melanie Orr was raised with cameras
in hand and stories in her bloodline.
The proud granddaughter of a British MI5 photographer and the niece of two gifted professional photographers, she grew up surrounded by the magic of film, light, and storytelling.
In 2003, Melanie launched her first photography business, quickly earning recognition for her distinct style and creative vision. Her early work on black and white film led to her first wedding shoot in 2005, deepening her love for storytelling and the human spirit. Over the years, she has received five photography awards and photographed people, artists, and businesses across continents, from Africa and Thailand to the forests and coastlines of Vancouver Island. Each session is an intimate collaboration guided by her instinct for truth and connection.
Rooted in the belief that photography bridges the seen and unseen, Melanie's work celebrates authenticity, emotion, and presence. Her lens seeks the unfiltered spark that reveals who someone truly is when passion takes over. Alongside her independent work through Melanie Orr Photography, Melanie collaborates with Launch & Leap on their VIP Brand Launch offer, creating cohesive visual identities that bring brands to life through image and design.
Through every facet of her artistry, Melanie continues to honour her lineage while forging her own inimitable path, one defined by intuition, devotion, and a love for capturing life as art.
All photography featured on this website was captured by Melanie Orr whose work beautifully reflects her depth of experience, intuitive eye, and creative vision behind the lens.
What began as building websites for her own daring ideas quickly evolved into a finely tuned craft across platforms like Squarespace, Showit, Readymag, and Framer.
Today, her signature offer, Website-In-A-Week, blends artistry, strategy, and character into a fast-track process for launching a site that feels distinctive, polished, and built to draw in your ideal clients (without the months-long wait).
Joannie also brings her creative direction to her collaboration with professional brand photographer Ember from Melanie Orr Photography through their VIP Brand Launch offering, crafting unforgettable visuals and experiences for clients on Vancouver Island and beyond.
With Launch & Leap, Joannie unites imaginative vision with technical expertise to design websites that stand out, elevate each entrepreneur’s boldest ambitions, and create lasting connections with their audience.
What began as building websites for her own daring ideas quickly evolved into a finely tuned craft across platforms like Squarespace, Showit, Readymag, and Framer.
Today, her signature offer, Website-In-A-Week, blends artistry, strategy, and character into a fast-track process for launching a site that feels distinctive, polished, and built to draw in your ideal clients (without the months-long wait).
What began as building websites for her own daring ideas quickly evolved into a finely tuned craft across platforms like Squarespace, Showit, Readymag, and Framer.
Today, her signature offer, Website-In-A-Week, blends artistry, strategy, and character into a fast-track process for launching a site that feels distinctive, polished, and built to draw in your ideal clients (without the months-long wait).
What began as building websites for her own daring ideas quickly evolved into a finely tuned craft across platforms like Squarespace, Showit, Readymag, and Framer.
Today, her signature offer, Website-In-A-Week, blends artistry, strategy, and character into a fast-track process for launching a site that feels distinctive, polished, and built to draw in your ideal clients (without the months-long wait).
Joannie also brings her creative direction to her collaboration with professional brand photographer Ember from Melanie Orr Photography through their VIP Brand Launch offering, crafting unforgettable visuals and experiences for clients on Vancouver Island and beyond.
With Launch & Leap, Joannie unites imaginative vision with technical expertise to design websites that stand out, elevate each entrepreneur’s boldest ambitions, and create lasting connections with their audience.
Joannie also brings her creative direction to her collaboration with professional brand photographer Melanie from Melanie Orr Photography through their VIP Brand Launch offering, crafting unforgettable visuals and experiences for clients on Vancouver Island and beyond.
With Launch & Leap, Joannie unites imaginative vision with technical expertise to design websites that stand out, elevate each entrepreneur’s boldest ambitions, and create lasting connections with their audience.
Joannie also brings her creative direction to her collaboration with professional brand photographer Melanie from Melanie Orr Photography through their VIP Brand Launch offering, crafting unforgettable visuals and experiences for clients on Vancouver Island and beyond.
With Launch & Leap, Joannie unites imaginative vision with technical expertise to design websites that stand out, elevate each entrepreneur’s boldest ambitions, and create lasting connections with their audience.
Joannie was born and raised in Québec and currently resides on Vancouver Island. Of Eastern Bois-brûlé heritage, she studied the arts in Tiohtià:ke (Montreal) before traveling through the musical heartlands of the United States, driven by curiosity and boundless creativity.
She eventually settled on the West Coast, where she explored a wide range of artistic pursuits, including interior design, home staging, web design, and creative entrepreneurship. Fueled by a love for art in all its forms and a passion for design, Joannie developed an exceptional eye for detail, both on and off the screen. Over the past six years, she transformed her self-taught skills in web design and front-end development into Launch & Leap, an online web studio for bold, ambitious brands and creatives who refuse to settle for the ordinary.
What began as building websites for her own daring ideas quickly evolved into a finely tuned craft across platforms like Squarespace, Showit, Readymag, and Framer. Today, her signature offer, Website-In-A-Week, blends artistry, strategy, and character into a fast-track process for launching websites that are distinctive, polished, and built to draw in your ideal clients (without the months-long wait).
Joannie also brings her creative direction to her collaboration with professional brand photographer Melanie from Melanie Orr Photography through their VIP Brand Launch offering, crafting unforgettable visuals and experiences for clients on Vancouver Island and beyond.
With Launch & Leap, Joannie unites imaginative vision with technical expertise to design websites that stand out, elevate each entrepreneur’s boldest ambitions, and create lasting connections with their audience.
Melanie Orr was raised with cameras in hand and stories in her bloodline. The granddaughter of a British MI5 photographer and the niece of two professional photographers, she grew up surrounded by the magic of film, light, and intuition.
In 2003, Melanie launched her first photography business, quickly earning recognition for her distinct style and creative vision. Her early work on black and white film led to her first wedding shoot in 2005, deepening her love for storytelling and the human spirit. Over the years, she has received five photography awards and photographed people, artists, and businesses across continents, from Africa and Thailand to the forests and coastlines of Vancouver Island. Each session is an intimate
collaboration guided by her instinct for truth and connection.
MEET OUR CREATIVE PARTNER IN-CRIME
Ember Orr was raised with cameras in hand and stories in her bloodline. The granddaughter of a British MI5 photographer and the niece of two professional photographers, she grew up surrounded by the magic of film, light, and intuition.
In 2003, Ember launched her first photography business, quickly earning recognition for her distinct style and creative vision. Her early work on black and white film led to her first wedding shoot in 2005, deepening her love for storytelling and the human spirit. Over the years, she has received five photography awards and photographed people, artists, and businesses across continents, from Africa and Thailand to the forests and coastlines of Vancouver Island. Each session is an intimate
collaboration guided by her instinct for truth and connection.
Melanie Orr was raised with cameras in hand and stories in her bloodline. The granddaughter of a British MI5 photographer and the niece of two professional photographers, she grew up surrounded by the magic of film, light, and intuition.
In 2003, Melanie launched her first photography business, quickly earning recognition for her distinct style and creative vision. Her early work on black and white film led to her first wedding shoot in 2005, deepening her love for storytelling and the human spirit. Over the years, she has received five photography awards and photographed people, artists, and businesses across continents, from Africa and Thailand to the forests and coastlines of Vancouver Island. Each session is an intimate collaboration guided by her instinct for truth and connection.
Melanie Orr was raised with cameras in hand and stories in her bloodline. The granddaughter of a British MI5 photographer and the niece of two professional photographers, she grew up surrounded by the magic of film, light, and intuition.
In 2003, Melanie launched her first photography business, quickly earning recognition for her distinct style and creative vision. Her early work on black and white film led to her first wedding shoot in 2005, deepening her love for storytelling and the human spirit. Over the years, she has received five photography awards and photographed people, artists, and businesses across continents, from Africa and Thailand to the forests and coastlines of Vancouver Island. Each session is an intimate collaboration guided by her instinct for truth and connection.
Melanie Orr was raised with cameras in hand and stories in her bloodline. The granddaughter of a British MI5 photographer and the niece of two professional photographers, she grew up surrounded by the magic of film, light, and intuition.
In 2003, Melanie launched her first photography business, quickly earning recognition for her distinct style and creative vision. Her early work on black and white film led to her first wedding shoot in 2005, deepening her love for storytelling and the human spirit. Over the years, she has received five photography awards and photographed people, artists, and businesses across continents, from Africa and Thailand to the forests and coastlines of Vancouver Island. Each session is an intimate
collaboration guided by her instinct for truth and connection.
MEET OUR CREATIVE PARTNER IN-CRIME
Rooted in the belief that photography bridges the seen and unseen, Melanie's work celebrates authenticity, emotion, and presence. Her lens seeks the unfiltered spark that reveals who someone truly is when passion takes over.
Alongside her independent work through Melanie Orr Photography, Melanie collaborates with Launch & Leap on their VIP Brand Launch offer, creating cohesive visual identities that bring brands to life through image and design.
Through every facet of her artistry, Melanie continues to honour her lineage while forging her own inimitable path, one defined by intuition, devotion, and a love for capturing life as art.
All photography featured on this website was captured by Melanie Orr whose work beautifully reflects her depth of experience, intuitive eye, and creative vision behind the lens.
Rooted in the belief that photography bridges the seen and unseen, Ember’s work celebrates authenticity, emotion, and presence. Her lens seeks the unfiltered spark that reveals who someone truly is when passion takes over.
Alongside her independent work through Melanie Orr Photography, Ember collaborates with Launch & Leap on their VIP Brand Launch offer, creating cohesive visual identities that bring brands to life through image and design.
Rooted in the belief that photography bridges the seen and unseen, Melanie's work celebrates authenticity, emotion, and presence. Her lens seeks the unfiltered spark that reveals who someone truly is when passion takes over.
Alongside her independent work through Melanie Orr Photography, Melanie collaborates with Launch & Leap on their VIP Brand Launch offer, creating cohesive visual identities that bring brands to life through image and design.
Rooted in the belief that photography bridges the seen and unseen, Melanie's work celebrates authenticity, emotion, and presence. Her lens seeks the unfiltered spark that reveals who someone truly is when passion takes over.
Alongside her independent work through Melanie Orr Photography, Melanie collaborates with Launch & Leap on their VIP Brand Launch offer, creating cohesive visual identities that bring brands to life through image and design.
Rooted in the belief that photography bridges the seen and unseen, Melanie's work celebrates authenticity, emotion, and presence. Her lens seeks the unfiltered spark that reveals who someone truly is when passion takes over.
Alongside her independent work through Melanie Orr Photography, Melanie collaborates with Launch & Leap on their VIP Brand Launch offer, creating cohesive visual identities that bring brands to life through image and design.
Through every facet of her artistry, Ember continues to honour her lineage while forging her own inimitable path, one defined by intuition, devotion, and a love for capturing life as art.
All photography featured on this website was captured by Ember Orr whose work beautifully reflects her depth of experience, intuitive eye, and creative vision behind the lens.
Through every facet of her artistry, Melanie continues to honour her lineage while forging her own inimitable path, one defined by intuition, devotion, and a love for capturing life as art.
All photography featured on this website was captured by Melanie Orr whose work beautifully reflects her depth of experience, intuitive eye, and creative vision behind the lens.
Through every facet of her artistry, Melanie continues to honour her lineage while forging her own inimitable path, one defined by intuition, devotion, and a love for capturing life as art.
All photography featured on this website was captured by Melanie Orr whose work beautifully reflects her depth of experience, intuitive eye, and creative vision behind the lens.
Through every facet of her artistry, Melanie continues to honour her lineage while forging her own inimitable path, one defined by intuition, devotion, and a love for capturing life as art.
All photography featured on this website was captured by Melanie Orr whose work beautifully reflects her depth of experience, intuitive eye, and creative vision behind the lens.